Cameron Smiles is the chairman of Açaí Inc., a company that hires Hayley and Jeff to promote their superfruit though their van-lifestyle on Instagram in "The Long March".
However, Jeff quits before due to it becoming more work than adventure so Hayley does the job with a substitute Jeff in from of green screened backgrounds. When Cameron decides to replace her as well, he offers to send her to Brazil and she quickly agrees, unaware she is being sent to a slave farm to pick Açaí berries.