Bobby Freeze is a restaurant and ice cream stand where Steve and his friends gather after they are humiliated at a party for the cool kids in "The Unincludeds".
While they peruse the pictures the other kids took at the party, they receive a suggestion from a mysterious janitor to throw their own party, which Steve thinks is a great idea.
Steve and Snot strike the sign for the Bobby Freeze while riding a flying keg of 4Loko in "Steve, Snot, and the Quest for the Og 4Loko".